MeitY Notifies Fresh IT Rules to Regulate AI-Generated Content, Deepfakes on Social Media Platforms

The Ministry of Electronics and Information Technology (MeitY) notified the amendments to the IT Rules, 2021, on Tuesday. The fresh rules focus heavily on artificial intelligence (AI)-generated content and deepfakes, bringing more flexible labelling guidelines for AI content and stricter takedown timelines for inappropriate media and deepfakes. These new sets of rules…